How User experience shapes the future of mobile app development

Are you someone who loves to be engrossed into your mobile almost more than half the time you are awake? Or are you on the other side of the table responsible for building apps for the former types? In both cases, you need a mindblowing UX (User Experience) - one of the secret ingredients needed today for the success of any mobile app.

For those who still have eyebrows raised, User Experience is the approach that depicts the users’ point of view about an app and also covers how they interact with it. This has a great impact on the business that can help them to reach the right audience and cater to their needs extensively.

Here are some ways in which your UX can define your app’s success -

1. Identify your users:

As an app developer, it is one of the preliminary requirements to get initial success. The ease of reading and typing makes a lot of difference, especially if the user is a senior citizen or may be an artist, for whom bold fonts and design is a primary reason to choose the app. Designers must take care of the requirements of their users and customize the UX based on that.

2. Do a lot of research and understand end user behaviors:

Known to be the second phase of UX design, developers must collect information and understand what they like. There are several traditional methods of data collection prevailing since time unknown, but latest methodologies are far better offcourse! For example look at Facebook’s reverse laptop hugging which gives a complete understanding of the user behavior through the webcam as he or she is turning it around and hugging the laptop while logged on.

3. Keep the design clean and easy to use:

It is imperative for a designer to develop mobile apps that are fit for today’s market. For example, the UX should be easy to use, clean in design and without much complexities. Further, it should be quick to navigate and have easier functionalities with less time to load pages. Such facilities attract the users of all age and take the designer one step ahead to deliver a better app update. Try to keep more colors, buttons, icons, and symbols in your app so that users can get familiar with them at ease.

4. Quality speaks it all:

Everyone loves to surf apps that are easy to use, has more functionalities and have better graphical representations, than long reading texts. Quality of the app must be such that it passes the user acceptance test in comparison to its nearest competitors. A quick navigation across the app should be other criteria that makes a lot of difference among users today who love faster results than spending time with it uselessly.

Today, marketing a product and customizing it as per need is a major differentiator in business. One must have a clear idea what exactly the target audience needs! If you are able to develop the right user experience you are guaranteed to create an appropriate brand image, improve brand reputation, and of course, generate revenue through the increment in organic traffic.

Get in touch with continuum for a complimentary mobile app development consultation.