With the digital wave, a spectacular web design is the base of a successful digital strategy. With mobile first approach adopted by most businesses, responsive web design is the key. This device independent design philosophy allows businesses to deliver a compelling experience to not just desktop users but also to smart phone, iPad and android device users. With numerous software programs still evolving, the trick is to choose the best way of creating responsive themes to stay on the right track in the long run. Responsive themes are at the heart of the marketing ecosystem and e-commerce portals developed using content management system and allow content defined once can be served across devices without duplication.