With a distinct interior design brand, you can enable a clear growth strategy. For this, you need a marketing strategy that improves your visibility and helps you connect with your target audience. You don’t need to go great lengths to get your marketing to yield results. Even small steps for your interior design business can go a long way in strengthening your networking and marketing objectives in the interior design.
Let’s look at some ways in which you can boost your marketing for your interior design business
Revamp your visiting card –
Your business card is the first touchpoint for new leads. Hence keep it up-to-date with professional highlights or accolades earned. The card would be a good place to showcase appellations like LEED, NCIDQ or PMP. Are you a professional member of associations like IIDA or ASID? Why not add it to your business card and improve your professional perception?
Digital presence –
Today’s age of smartphones and social media is a primary driver why your business absolutely needs to have a clean and subtle digital presence. Get your own website made that has sharp images as a part of your portfolio (with your clients’ permission of course). You could also develop blogs that keep your site fresh, engage better with a demanding clientele, and showcase your authority position.
Face to face networking –
Make sure to go out there and speak about your expertise to a local group. You can opt to volunteer for panel discussions and make an impact at interior design events. You can also improve your brand visibility by participating in trade shows. You can opt to speak at college events. The extra benefit will be that you will also come across students interested in internship opportunities within your design firm.
Get press visibility –
If face to face connection is difficult, how about expanding your visibility online with great content? Start a blog that speaks about your customers’ pain points and how you can alleviate these with your interior design capabilities. You can also speak about contemporary trends in residential and commercial interior design to portray your domain authority.
Competitive intelligence –
Offerings what no other design agency offers is a great way to stand out from the competition. For this, you need to research and understand what the competition is doing or missing out on. For instance, if no one has covered oriental designs with an Asian influence, how about offering this as a new design theme for your customers? Your creativity and competitive intelligence will help you land a few business accounts with this differentiating factor.
Social media presence –
We have kept the best for the last. Improving your social media visibility can be an extremely rewarding marketing strategy for your business. You need to focus on image-based networks like Pinterest and Instagram and B2B sites like Facebook because that is where a majority of your customers will come from. Showcase your creative flair with interior design ideas and inspirations from across the world with new posts and images
Would like to know other marketing methods derive business gains for your interior design business? Do write to us at firstname.lastname@example.org