Five SEO Mistakes, If Noticed Can Give Best Results!
Right from startups to the big technology giants – all are playing same piano but unfortunately only few are able to produce soothing music – which means astonishing results.
Ever thought why? It all boils down to basics first.
It is with right expert SEO company, it is the key to create your digital reputation when it comes to branding. Companies are being judged by their first online presence. And it’s a human psychology whatever appears on first page we intend to create impression around it. Irrespective of however good technology you introduce.
And you guessed it write it all starts with SEO.
Let’s see top five mistakes that we encounter day in day out being experts in understanding SEO behavior:
Mistake #1: Showcasing poor internal link structure
With the increase in race of content creation we tend to load website with lot of pages. It makes the process difficult as it creates basic errors like mass duplication which create 404 page errors. And trust us it’s the most irritating thing to see on website. We think internal linking structures are vastly overlooked, yet it serves as one of the most valuable functions in your UX and expert SEO strategy.
Mistake #2: Creating content for crowding website
While majority of companies are looking for at content makers as an investment they look forward to duplicate content with less context on their website. This impacts the credibility and highly lacks in impressing readers. It is fact search engine and end customers are actively searching best amongst the crowd based on the content.
It also gets measured with how crisp and specific information is being conveyed. It could be in the form of creative content, graphical image or chart representation. Detail and specific orientation has a great value in creating right content pool. It is always good in investing in good set of content experts.
Content majorly talks about:
- Creative meta descriptions
- Impressive headlines
- Hast tags
- Industry specific content
- Relevant keywords
Mistake #3: Lack of product/service reviews
With the increase in delivering user’s personalized experience the trend of writing reviews started. Today the practice has become so strong that user on amazon and other online shopping buy based on recommendation. Rating is the key indicator of the product marketed. As per statistics from a leading SEO services provider it helps in converting purchases by 63% more.
Technology being this advanced also loves human intervention. Expert SEO Company will ensure to integrate reviews as an integral strategy. Search engine and reviews are a perfect combination for an expert SEO company to keep an eye on.
Mistake #4: Lack of mobile responsiveness
Responsiveness is the key for any organization.
Research says no customer is interested more than two seconds wait on screen. Any delay in opening website causes damage in credibility. With the high projections made in increasing mobile usage, it is important to create mobile savvy website. If there are issues loading landing page, it will bring great set back.
Few things to be actively considered:
- Avoid putting extremely high resolutions images
- Videos on the very first page delays loading website
- Emphasis on keeping simple yet impressive landing page
Concentrate on optimizing experience and leave rest to customers for results. Expect a few surprising results.
Mistake #5: Lack of mobile responsiveness
It is always a good idea to check the health of your website. It is a reality check for each organization who thinks that SEO is all about putting the right key words only. Where place strategically us equally important with right set of internal linkages. It is a bigger picture of conducting SEO audit and analyze how it works.
Right website audit can help & advise top three things:
- Choosing right banners
- Reducing codes
- Reducing redirects
- Choose the best hosting option
It’s ok not to know everything, connect with Continuum to support you!