Rentcure is an Equipment Rental App for construction/renovation companies or event management companies or an individual entity, which is meant to simplify your daily life. Every tool available on Rentcure can be easily used by ANYONE.
As a part of corporate identity design, Continuum worked on all the tangible elements of Renture that would determine how the brand would be perceived, which included:
- Logo
- Business card
- Avatar
- Website design
Logo is the core of a business identity and the first visual cue so it had to be unique, eye catching and ensure quick recall. We narrowed down on 3 concepts – one primary and 2 complimentary - suitable for different print and digital use.
Business card with all the relevant contact information can capture the attention of your prospect and help you remain in their memory well after your initial meeting. Business cards improve the legitimacy of a company, especially if the card stands out.
We created a buyer persona/avatar for Rentcure. The avatar needs to resonate with the business goals and is created keeping in mind the demographics, work profile, interests, motivation and behavior of the audience it is directed to. It helps in creating digital marketing content and connecting with prospective clients.
We prepared an animated video presentation for Rentcure. Animated presentations with motion effects can help pace the delivery of information, illustrate processes, reinforce key concepts, focus the audience, and enhance visual interest and impact.
