First footprint of Real-estate IT:
It was the year 2005; United States real-estate market started experiencing IT enabled business needs to grow their business quickly and manage in a better way to sustain in the market in future. According to 2005 California Housing Finance Survey in 2005, more than 30% of the Californians who bought houses in the first quarter and 25% of those who sold houses used the Internet in some way. And it was a red alert for the home based businesses to adapt real-estate IT and go online on the web for their stability and growth.
The internet marketing approach has changed the way real-estate fundamentally used to work in the past. It has become so easy for buyers to surf properties of their choices and buy online whereas in the past people could only think about property agents, realtors or references when it came to buying or selling property.
Real-estate businesses are struggling with better IT Management:
Today most of the real-estate businesses have their online presence with the latest user-friendly and trendy website to attract more traffic and also in-house software related to sales, marketing, and office management. However many reputed businesses are still struggling with their web presence and software tools they use mainly in terms of the change factors in business needs in the rapidly growing market environment, user behavior, trend and technology. The other important reason for the struggle is not having enough IT exposure to meet the IT change management as technology is not a part of their core business activities and they also do not want to switch their concentration from their main real-estate business activities to IT management even by hiring in-house technical staff to manage everything because of high investment. You can imagine the situation without proper IT in place in any business.
In case if you do not want to hire and manage the IT staff in-house, the better option one can consider is to outsource your IT development work to an offshore IT service provider agency and that will save approx 40% of cost against hiring in-house IT and also save in-house resource management time which allows focusing more on the core business activities. Continuum software solutions is an offshore real-estate IT provider helping such businesses to manage their total IT needs and also has helped specifically many real-estate businesses with not only their websites user experience improvement but also with version upgrades, switching the existing platform to more robust and scalable platform for better performance and further enhancements, software maintenance, total brand management and with social media marketing campaigns.
Top real-estate business apps:
Let us review some of best real-estate applications to understand the different platforms they have covered to reach the large audience market. It means, if you are still using only a web platform to market properties, then your business is really missing out a big mobile user base and it would be difficult for you to sustain in the future in the growing range of mobile apps market where mobile will only be the pioneer platform.
- ZILLOW: zillow.com is an online real estate database company that was founded in 2006. They brought great and easy-to-use features on the website and also the mobile app is available on android and iOS platforms for mobile users.
- Realtor.com: Realtor is one of best web and mobile platform which allows you to search houses for sale. It also notifies of the price change for the saved listings, etc. This application is available on iPhone, IPad, Android and Windows Platform.
Why are you still waiting for your web real-estate business to go mobile? Leverage the benefits of mobile users by converting your property website to mobile-friendly web version or native mobile applications to stand out/sustain in the market for a longer run. Get in touch with our real-estate IT specialist today for free consultation.