Let us understand what is Prototype definition in layman language. It is simply a sample model built for testing the product, service or idea that anyone wants to learn from or operate same model; effectively in future.
For better understanding let us take an example: Tom from toronto wants to build a Live fitness app and launch it as a startup venture, but he chooses to prototype his fitness application building idea with an expert mobile app development company in Toronto. This means he wants to Prototype an idea.
Question: Is your idea validated by you & your inner circle only or other agency too?
Answer: Possibility is higher where there is professional agency involved that can critically evaluate it based on their market experience and team of experts. At the end of the day all we want is to have striking entry with the concept that we think can work like wonders for us.
Few questions for readers who think prototype is an expense:
- Have you gauged the initial reactions?
- Are you observant about new behaviors and explorative methods?
- Do you think early learning from failure is good over falling from high where we realize that plan is no more actionable?
LET US GIVE YOU FEW PERSPECTIVES BASED ON OUR EXPERIENCE OF WHY IMPLEMENTING PROTOTYPE DESIGN GIVES YOU DESIRED RESULTS TO YOUR APP IDEA.
HAVING HOLISTIC VIEW OF THE IDEA
When thinking of any business idea it is vital to get holistic view. Every industry has its own functional expertise, however when prototyping an idea it throws information that connects the company and its end audience. These things sound very basic but are important considerations like sensitizing the concept & its acceptance by targeted segment, their first reaction and impact on their daily lives is important. Don’t you think if there is primary statistical data that gives us an idea about it – It will do wonders in development and implementation at later stage. Holistic view helps understanding bigger picture.
IS YOUR PROTOTYPING RIGHT?
Learning faster with failure at early stage works well for startups – It gives an opportunity to improvise faster. Let us consider the scenario where client wants to set-up game prototype. It is the best thing to prototype as it helps in understanding initial reactions, user adaptability and there can always be a feedback pop up as to ask how was user experience, how was navigation and how was overall experience with application. It is like half battle won with genuine information.
VALIDATING IDEA SMALL SCALE
It sounds like an expense initially when we think about website mock, app prototype but let us talk about ROI as entrepreneurship considers ROI - the vital factor. Building up network by prototyping idea can surprise with results. If they are good we know we are in right place to be and there are times when it acts as eye opener where we realize we need to get into depths of specific things which we thought could have been ignored or it was less expected based on pilot results. How exciting it sounds when you have users who have already shown initial interest in your design, products on your website or mobile app. And it gives you fresh emailing list of interests with details of the possible geography from where traffic is generated. It acts as a brainstorming engine from ideation to implementation. It is a collaborative approach which is impactfully communicates to the business owners.
Technology development companies have team of expert who can scan and prototype idea out of their mature market experience. They are the ones who have developed niche. Let us see few areas where they can really add value:
- They can understand and suggest how consistent UI can help us to attract users
- They have an eye of detailing as far as current trends and upcoming trends in future based on best market know how
- They can bridge technology and behaviors together
- There are times when they can help us get proprietary rights and attract investors too
SAVE ON COST
When talking about cost it is not only development cost but also maintenance cost for any app development. Prototype helps to avoid the gaps and lessen maintenance expenses at later stage. Post Prototype design there will be clarity on concept, interactivity of applications, buy in of major stakeholders. It will be living proof of concept which will be more acceptable now.
FINE TUNING PROTOTYPE FOR DESIRED OUTCOMES
Business ideas are finally ready with prototype at this stage, which helps foresee all possible areas of improvement. It brings in notice to small technical details of the market acceptance based on the prototype results. Be it an online ecommerce website, mobile app, live fitness app or products they all need fine tuning before launching actively. This is where Continuum partners with its end clients to support and be more effective while actual implementation.