Should My Business Invest In SEO?
The short answer is YES. One should not ignore the power of SEO if wants to take the business to the next level or looking for consistent business growth. Referrals and other traditional forms are important, however you should have multiple channels to market your business and should not miss SEO out of your strategy.
Study published by bigcommerce shows that only 9.6% of Gen Z reports buying items in a physical store and how consumers shop across the web. Nowadays buyers preferred way to shop is to search online first, compare products, check online reviews and finally compare online vs physical store pricing before making a purchase. So, if you are not on the top of the online search you are losing a lot and as the future trend of online shopping is going to increase without a doubt, you will stay behind your competitors or lose the game if avoid SEO.
Most of us knows the importance of SEO however, I have seen small business owners try to implement it by themselves rather focusing on the core business. Becoming resourceful is important for small business owners, however SEO needs a lot of experience in hand for a successful implementation. SEO is the most sensitive and ongoing tasks to perform with expertise so one should not play trail and error with it. However, due to your limited budget if you plan to go ahead by yourself, avoid these 5 SEO mistakes.
SEO is also not going to produce results overnight so plan a long-term, ongoing strategy for the best ROI. It demands lots of efforts and time to compete with millions or billions of search records already exist for any keyword that you are going to focus. So being patient and consistent with your efforts is the key
Don’t dig the well only after the house is on fire.