As per nation encyclopaedia, Canada is the seventh-largest economy in the world. Additionally, the government is supporting entrepreneurs and promoting new businesses. Post Covid-19, there has been a boom in the number of digital start-ups. These start-ups – the larger frame is “entrepreneurship” – are the main contributors to the economy of a country. They create more jobs, spur competition, and inject innovation.
We have spent a decent amount of time now working closely with start-ups - witnessing the change in their work pattern before five years versus now. Things are moving and changing in life like never before and the #newnormal demands high-level of flexibility. There has now been a swift change from effectiveness to efficiency. The current scenario demands automation, the need is to focus on the actual work over the repetitive tasks.
In this article, from our experience, we have attempted to share some powerful tools with you that address end-to-end needs & make the life of an entrepreneur simpler and organised. It has details right from using the cloud, creating digital collaterals, recruitment, analytics, sales & marketing and outsourcing needs.
It is a free account and has a decent space to begin with till your business has driven decent profit to get an updated version. It is free, simple & easy to share/collaborate and it has all the possible flexibility to keep your data secured. It has done a great job to capture and park information with an accessible cloud platform which can be used from any possible geography.
It has got humongous success in a short span; it takes care of #DIY designs in your daily business needs. It has all possible design elements that you need right from creating a logo, an impressive proposal, a social media post, brochure, photo collage, invitation, business cards, banner and much more.
Marketing needs are simplified here. You can get the free or the paid version of it. For the ones who have not really checked it out, it is a must for your business campaigns and design needs.
While this is the most liked, you might as well want to try #wix & #visme for creative marketing needs.
People are the most important aspect of any business. Finding the right people and managing database position-wise makes hiring simple. Recruiter box is one tool that automates the hiring process for you. Right from maintaining the database, timely review of applications, assigning a position to the team, sending automated responses to candidates, creating screening qualifying tests, and much more.
If you are clear about the kind of candidature you are looking for, Recruiterbox is a must for you. It comes with both free and paid plans. If the free version works for you and enables you to perform well, you might think of getting a paid subscription.
#4. Google Analytics
Any analytics person would know #googleanalytics. All said and done with due regards to digital marketing, if it goes untracked, then there is a challenge. Google analytics gives a detailed view of the responses that have shown traffic on your website. It gives an idea of whether the existing strategy is working well for you or if it needs a change.
An excellent marketing software that assists in automation & optimisation. It captures data and ensures to stay with you right from lead management to lead conversion. It is that buddy that hand holds the responsibility and throws light on the efforts in alignment with the business. It again comes in free and paid plans. Paid plan starts as low as $45 per month.
With the new normal scenarios, it is one of the super-fast tools to manage team and tracking work. The entire business can be mapped on Trello. Key features that make it more liked are - flexibility & personalization format. It is easy to operate, live track, review daily action items and shareable with the team. It is a fantastic, collaborative tool for professionals.
It comes in the free and paid version which starts as low as $9.99 per month.
With everything said and done, finally, we see business inflow and that’s where the need arises to find the right vendor/ right people to work with. Upwork is one easy outsourcing tool that helps find the right people who can deliver work at an optimal cost. And it will be good to know that it works both the ways - professionals can get work done & there are professionals who seek a few great opportunities for work from here. Payments made are timely and authenticated. It is one of the most trusted platforms for finding work and getting work done.
It is an extended arm for #start-ups & #solopreneurs where hiring many team members at the initial stages becomes challenging.
Buffer is an engaging content application that connects all your social media accounts at one place. It covers some great features that includes RSS feed connectivity, informative social analytics, multiple posts & tweets, profile management, multi-media format sharing, business planning & analytics & insights. It tracks & generates awesome data of your posts with details of posts per day, shares, clicks, mentions, retweets, followers, new followers.
Now that’s enough food for thought for any start-up wanting to create an online presence.
Hootsuite is a social media management platform that focuses on all your social media channels. Best key feature it has is that it allows you to collaborate with other team members. It brings a proper synchronization. It brings in all the critical aspects of team performance, security, authenticated network, and easy integration to perform on a large scale.
Did you ever face a situation in which you keeping forgetting your password, and whenever you open the application again you have to click on forgot password? This happens often with quite a few of us. In that case #Lastpass is that one place where you can manage all possible passwords on devices, applications based on your preference.
Usually the concern is how secure it is? Yes, we understand there are hackers who can get all details if they crack one password. But be rest assured it is secure and recommended by CNet & Life hacker.
When you try using any of the above tools, we would appreciate that you share a review with us. We would love to hear from you ?
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